WHAT EVEN IS 'THE LEVI'S
AUTHORIZED VINTAGE COLLECTION'?
How to capitalize on the vintage movement that is going on right now? Well, Levi’s know exactly how to do something like that. By launching their ‘Levi’s Authorized Vintage Collection’ back in late 2017.
In late 2017, Levi’s launched their ‘Authorized Vintage Collection’, a collection consisting of original Levi’s denim, in the 501, 505 and 517 iterations. The starting point for this collection was a Levi’s collector, who had over more than 60.000 authentic Levi’s denim pieces. Impressed by the archive, Levi’s decided to acquire the whole stock.
The acquired collection held silhouettes such as -denim trucker jackets, pants and rare exclusives from the brands most collectable collaborations.
The collection was launched in conjunction with the new Levi’s flagship- and tailor store in Soho, New York. The store offers pure vintage pieces and altered styles, custom tailored by the store’s master tailors.
THE PRICE POINT
Back to the ‘Authorized collection of Levi’s’, the price point seems pretty steep to me. Especially when you think about the fact that you could possibly acquire the same pieces with even more characteristic for like 40 bucks.
People who are really into the vintage look and feel tend to go with denim with a lot of signs of wear and tear. So paying more than 200 bucks just for the ‘Authorized’ Levi’s- and A-grade name usually won’t happen for the everyday wearer and tearers.
WHY IS THIS COLLECTION BENEFICIAL FOR THE ENVIRONMENT?
Since people are becoming way more conscious of the clothing they buy, the vintage market has grown progressively. Which is a good thing, people should be more aware of what they buy.
According to ‘ThredUp’, the resale market of vintage clothes will grow immensely within 5 years. Market research showed that the market for secondhand clothing would grow from 7 billion dollars to 64 billion dollars. Of course this is an estimation, but the numbers don’t lie.
If you would like to know more about the current and upcoming situation surrounding the second hand market and statutes, I highly suggest for you to check out: https://www.thredup.com/resale/#resale-growth
By Kevin Vergeer