Prada's Incredible Flagship Store in NYC By Rem Koolhaas
It’s been over two decades since Rem Koolhaas designed the architectural greatness, the Prada Epicenter. Moreover, this place was the first ever flagship store in the United States that would bear the grand name of the Italian fashion giant; Prada. It was built into the Guggenheim Museum in Soho, New York.
They knocked on the door of Koolhaas’ OMA in the late 90’s, 1998 to be very specific. That’s when they started researching the whole project and that’s when Koolhaas started sketching.
The Prada Flagship Store
After three long years of researching and sketching and development, Prada opened the Epicenter in December 2001. The store features ‘zebra wood wave that undulates from street level to the floor below. Measuring an astonishing 23,000 square feet large, the store does seem to diminish the second thoughts that were being ignited by corporations, mainly due the incredible debt that Prada Group had during that period. It was said that Prada group was in debt of $785 million bucks, unsuccessfully trying to go public on three different occasions. But this incredibly designed store just did it for the people.
For a more accurate describing of the interior of the store, please click on this link.
Koolhaas co-founded OMA back in 1975 together with Elia and Zoe Zenghelis and Madelon Vriesendorp. It stands for ‘The Office For Metropolitan Architecture’. So basically it is an international bureau which focuses on architecture, culture analysis and urban planning.
The Dutch architect Koolhaas is a renowned name in the industry of architecture, worldwide. Commonly known for the great architectural designs he’s delivered all around the world, such as the Fondazione Prada near Milan, The Kunsthal in Rotterdam and the ‘Seoul National Museum of Art’ that was finished in 2005.
Koolhaas’ capabilities are often being questioned, or he’s been labelled ‘overrated’. That statement doesn’t really resonate with is, his works speaks for itself, so do the statistics of OMA’s yearly revenue… How do you feel about Koolhaas’ architectural abilities?
By Kevin Vergeer